we’re obsessed by value — not just businesses, but individuals too. We all
want to make the most of the limited financial resources at our disposal, and
quite right too.
however a danger in constantly looking at value in purely monetary terms. In
other words, how much will it save me, in monetary terms, to buy this
particular product or service as opposed to that one. Financial advice is a
classic example of where the focus on monetary value isn’t particularly
live in a bafflingly complex world, and we tend to assume, wrongly, that
complex problems require complex solutions. Often the best way to deal with a
complex issue is to reduce it down to its bare essentials — to make it as simple
as possible. Investing is a classic example.
There can’t be many
sectors of the economy that are more male-dominated than the investing
Only around 10% of mutual funds and hedge funds have female managers, and women account for fewer than a quarter of financial planners. Evidence also shows that although men and women tend to share financial decisions generally, decisions specifically about investing are made overwhelmingly by men. Women also tend to think they know less about investing and are less confident about making decisions than men.